Experience in the Commodities MarketTRAYPORT (2007-2013): SCALING EUROPE'S LEADING ENERGY TRADING PLATFORM
Head of Business Unit, Sales & Marketing
August 2007 - March 2013 (5 years 8 months)
Market-leading FinTech for commodities OTC derivatives execution
Launching Joule
Overview
Trayport is the dominant electronic trading platform for European energy markets, providing OTC derivatives execution infrastructure to utilities, investment banks, trading houses, and energy brokers. During my tenure, I led the commercial organization through significant growth, scaling revenue from £20M to £42M while expanding internationally and entering new asset classes.
This period provided deep expertise in scaling established FinTech businesses, managing complex institutional sales cycles, and building high-performance commercial teams - experience that directly informs Handleport's consulting practice today.
Career Progression
Head of Sales, Marketing, PR and Business Development (2011-2013)
Full commercial leadership across global operations, including 45 staff and 25 direct reports
Head of Sales and Client Services (2010-2011)
This included building all the commodities related sales, marketing and PR functions across the business. I integrated sales and client management functions as we disbanded the business units, Client Services, the client maintenance function and support functions transitioned to their own vertical after scale.
Head of Business Unit, Trader Systems - Commodities (2007-2010)
Complete P&L responsibility including sales, support, development and QA - approximately 50 staff at peak, this was the initial role where the business was focussed around three verticals, Exchanges (focussed on selling our software to stock exchanges), Brokers (focussed on selling our software into leading brokers for use in other asset classes than commodities) and Trader Systems (setup to build and maintain the first vertical). Commodities, especially energy related commodities came to dominant the business entirely.
Key Achievements
Revenue Growth & Business Transformation
Grew business unit EBITDA from £3M to £10M (pre-2010)
Scaled revenue from £20M to £42M (2010-2013) - 110% growth over 3 years
Maintained consistent profitability throughout growth period
Contributed to circa $1bn exit for investors (from $70M entry over 5 years prior)
International Expansion
Restructured Asian operations (assumed responsibility Oct 2010, permanent VP appointed Feb 2012)
Built presence across Central and Eastern Europe
Established office infrastructure and support capability in new regions
Developed local market expertise across multiple jurisdictions
Sales & Marketing Professionalization
Implemented Miller Heiman consultative selling methodology
Deployed CRM systems and structured sales processes
Built marketing and PR team from scratch
Launched new products including Trayport Joule platform
Senior Client Relationships
Direct C-suite negotiations with major institutions:
EDF (major European utility)
Glencore (global commodities trading house)
ICAP (leading inter-dealer broker)
Shell (oil major)
Multiple investment banks and energy trading firms
Team Leadership
Led 50+ person global team across multiple offices
Managed 45 staff with 25 direct reports at peak
Built high-performance sales culture with structured development
Created marketing function that didn't previously exist
Technical Innovation
Trayport Energy Market Access Gateway (EMAG)
Project period: January 2008 - April 2013
Led commercial strategy for unified connectivity layer enabling multi-exchange access:
Simplified market data distribution and order routing
Reduced integration complexity for clients connecting to multiple venues
Became core differentiator in competitive positioning
Oversaw the development of (and named) a new product called Joule the main front end now
Architecture & Product Leadership
Chaired TradeTech Architecture stream for multiple years
Contributed to platform architecture evolution
Input to high-performance trading system design
Market microstructure expertise influencing product development
Industry Leadership & Recognition
Conference speaking & thought leadership:
Chair: TradeTech Architecture stream (multiple years)
Regular speaker at major energy trading conferences
Featured in Trayport promotional video series
Energy Risk video interviews
Positioning: Recognized industry expert in energy trading technology and market structure
Skills & Expertise Developed
Commercial capabilities:
Complex B2B sales cycles (6-12 month timeframes)
C-suite relationship management at major institutions
International business development
Sales methodology implementation (Miller Heiman)
Revenue forecasting and pipeline management
Leadership experience:
P&L management with significant revenue responsibility
Team building and scaling (50+ people)
Performance management across geographies
Strategic planning and execution
Market expertise:
OTC derivatives markets (power, gas, commodities)
Electronic trading platform operations
Exchange connectivity and market structure
Regulatory environment (EMIR, MiFID implementation period)
Technical knowledge:
Trading system architecture
Market data and order routing infrastructure
Risk management systems
High-performance computing requirements for trading platforms
Strategic Lessons
This experience shaped Handleport's consulting approach in several key areas:
Scaling established businesses - Not just startup experience, but proven capability to grow mature companies through structured methodology
International expansion - Hands-on experience building operations across Europe and Asia with appropriate local considerations
Product-market fit - Ensuring product development aligns with commercial strategy and actual client needs
Sales professionalization - Bringing structure to sales organizations that have relied on organic growth
Complex stakeholder management - Navigating relationships with major institutions where decision cycles are long and technical requirements are demanding
Transition to Entrepreneurship
The Trayport experience provided the foundation for subsequent ventures:
Deep market knowledge across derivatives and electronic trading
Proven commercial track record with measurable revenue growth
Extensive industry network across exchanges, banks, and trading houses
Understanding of scale challenges beyond typical startup environment
Upon leaving Trayport in March 2013, directly co-founded London Derivatives Exchange, applying lessons from scaling an established business to building a new exchange from scratch.
Relevance to Handleport Services
This experience directly informs our consulting practice in:
FinTech scaling strategies - Proven methodology for growing revenue in competitive markets
Sales organization building - Implementing structured processes and CRM systems
International business development - Practical experience across multiple regions
Product positioning - Understanding how to position technical products to sophisticated buyers
Team building at scale - Managing substantial teams across geographies
The Trayport period established credibility with major institutions and deep understanding of what it takes to scale a FinTech business from established player to market leader.
This career foundation enables Handleport to provide credible, experience-backed advisory services to clients facing similar scaling challenges.